03 Nov Why Your Organization Should Reach Out to Millennials
Millennials are the future of consumers and the workforce:
In the U.S. and many other countries abroad, millennials have officially outnumbered baby boomers and now makes up the majority of buying power, and digital attachment with technology. If you would like to have a piece of the pie, it is crucial that you start establishing your business presence internationally.
Coincidentally, as we are also going through a new industrial revolution of technology, no one sits better with this change than millennials. This generation is the first to grow up with the internet, mobile technology and social media. Google’s Consumer Barometer research confirms this with the fact that 90% of 16 to 34 year olds use the internet daily.
With an expectancy that millennials will compromise at 75% of the workforce by 2025, some of the biggest organizations have already begun engaging with some of their industry’s up and coming talents. In the fast pace of economy that we live in, there is no room for businesses to be resistant to change. As the old adage goes – Adapt or die.
Here’s 4 ways to get your organization riding on the millennial wave:
If your business isn’t already involved in international trade, you’re missing out. In the borderless digital world where we live in, millennials communicate and make global purchases online on any sort of products they desire.
With majority of our consumers living outside of our borders, your organization should leverage on the easy accessibility of international trade and double your pool of talents and consumers.
Establish Your Mobile Presence
Take a look around you and you will notice how people are constantly glued to their phones. This is the reality of how people consume their information; Even while being around friends.
With millions of people browsing through their phones every second, just imagine getting your advertisement on their screens and what this can do for your business.
Interact with Your Audience
More than just putting forth your business content on mobile, you need to engage your audience. It is easy to post a picture on social media and then expecting your business to boom overnight. In the noisy world of digital information that we live in, it is crucial that your organization spend time invested in story telling and interacting with your audience.
Always provide value first, so that your organization gets recognized and able to emerge on the surface of social platforms.
Now that you’ve established your online presence and people are making very fast transactions with your products, your supply chain needs to be on par. This is always the most challenging part of international trade.
Consumers want their parcel as fast as they can reply to a text. While digital technology have improved, getting items across borders continue to adopt strict and complicated guidelines. Your best bet? Making sure that your logistics network gets the whole process done smoothly.
Thankfully, the logistics community is now employing technology to shave off every second possible. Did somebody say next-day delivery? Indeed, we are now seeing the possibility of such a luxurious option.